Commercial Awareness

Course Summary

In more challenging market and economic conditions, individuals have had to become increasingly aware of how an organisation works at a strategic level and how external influences affect the organisations work. More and more, staff are being asked to take decisions with a strong focus on the external environment and the potential impact that such changes may have internally.

Course Content

Strategic thinking and leadership

  • Creating and communicating a vision
  • Strategy, tactics and operations
  • Problem analysis PESTLE, SWOT, Cause and Effect
  • Creative thinking strategies

Finance and running a business

  • Income and expenditure
  • Maximising resources
  • Forecasting and reporting
  • Using a balance sheet
  • Profit and loss reporting.

Running a project

  • Defining a project and defining the success criteria
  • The role of the project leader
  • Creating responsibilities and schedules
  • Identifying resources
  • Closure and evaluation

Managing people

  • Managing performance
  • Delivering better feedback
  • The art of delegation.

Who should attend?

Any individual within an organisation who needs to develop a greater awareness of how businesses work in relation to external influences. Managers and staff who wish to develop new ways of working.

Course Objectives

  • Apply strategic thinking tools to develop a direction for their team and think creatively
  • Analyse their department or organisation in relation to the external environment
  • Describe the importance of having a customer focused strategy
  • Translate strategy into operations
  • Plan effectively for a small project
  • Understand the economic environment and how this affects their business
  • Identify key financial indicators affecting their team or organisation

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